Beginning in 2020, Verizon, AT&T, T-Mobile, and other mobile network operators began launching their own 10DLC programs designated for business-to-consumer (A2P) messaging over local phone numbers. These programs were created by following guidelines found in “Messaging Principles and Best Practices” provided by the Cellular Telecommunications Industry Association (CTIA) with the intention to stop unwanted messages to consumer devices. Unlike other messaging compliance mandates tha t are regulated by the FCC, the A2P/10DLC initiative is regulated and managed by major MNOs, and this includes passing through non-compliance fines. 

The major MNOs appointed The Campaign Registry (TCR) to manage the 10DLC registration initiative, with the requirement that each organization must register a Brand and Campaign with the TCR. To avoid these steep penalties for each violation occurrence, Pronto SMS will preemptively block outbound messages if they come from an SMS-enabled number that is not assigned to a registered Campaign and Brand.

Organizations have the option to register their Brands and Campaigns directly with TCR, however, Pronto SMS provides a streamlined Brand and Campaign Registration process for a more convenient and manageable experience. 

The Campaign Registry handles Toll-Free message delivery independently with a different registration process. Each Toll-Free number used for outbound messaging is required to complete a Toll-Free Messaging Verification Form. 

Within the Pronto SMS 10DLC Management Portal, you can create your Brands, Campaigns, and Toll-Free number Submission forms, assign Campaigns to SMS-enabled numbers and manage OPT-IN, OPT-OUT, and HELP responses. Our team is here to help you! If you have any questions around 10DLC, please either review our Messaging FAQs